MIB 2024 Business Plan including case study | Benjamin Blech | B2B Content Marketing | Copywriter – Thought Leadership

Making business human

Using creative copywriting and powerful interviews, I helped this not-for-profit bring its vision and purpose to life.

Working with teams across MIB to produce the annual business plan, I helped bring people and services
together into one compelling narrative.

I worked with the CEO to create a summary of MIB’s plans for the year that was clear, relevant and easy to relate to.

I interviewed victims of uninsured driving, helping to showcase MIB’s vital role to
journalists, insurers and the police.

I developed three themes that supported strategic planning across
the organisation – Protect, Influence and Future-fit.

Benjamin Blech

I help leaders and businesses stand out and go further with strategic B2B content, copywriting, thought leadership, and ghostwriting. I also love talking to people about the world's most challenging problems: sustainability, new technologies and innovation in business. Want to know more? Click below to find and connect with me on LinkedIn.