I’m a strategic B2B communications specialist with 15+ years of experience across technology businesses, construction, sustainability, automotive, and the not-for-profit sector.
I work with leaders and organisations to turn strategy into reality — cutting through the noise, making the complex simple, and building visibility and influence with the people who matter most.
My Track Record:
◆ Worked with the CEO and other senior leaders to deliver thought leadership, interviews, speeches, and social content, cutting through the noise with personality and an authentic voice
◆ Built a compelling proposition around complex B2B technology products, increasing new leads by 400% in 12 months
◆ Delivered video scripts, Google Ads, and social content as part of an awareness campaign that increased visits to information pages by 180%.
- All
- Brand storytelling
- Content marketing
- Corporate communications
- Creative copywriting
- Email marketing
- Ghostwriting
- Social media
- Speechwriting
- Video scripts
- Web copy
Complex problem, simple message
How creative copywriting and powerful interviews helped a not-for-profit bring its vision to life.
Brand storytelling
How inspiring interviews helped showcase MIB's work to support victims of uninsured driving.
Real stories, real people
How creative storytelling and inspiring interviews helped a not-for-profit find a powerful new voice.
Building relationships with storytelling
How I helped communicate a clear direction while strengthening relationships with the police.
Making business human
When MIB announced new funding to tackle uninsured driving, I helped senior leaders get the message across with this video script.
Creating a memorable employer brand
How a creative concept and a simple message helped a not-for-profit stand out in a crowded market.
A year like no other
This CEO statement captured MIB’s vision and achievements at a time of huge uncertainty and change.
Bringing complex trends to life
How creative headlines and informative case studies helped businesses navigate a fast-moving, new market.
Building an online brand
How a clear, strategic message helped turn an old, underperforming website into a memorable online brand.
Finding what matters
How actionable data, an emotive headline and a simple, relevant message helped generate more than 50 new leads.
Big questions. Answered.
How an original angle and an informative narrative helped generate more than 60 new leads.