EMAIL MARKETING CASE STUDIES

COMPLEX SUBJECT. SIMPLE MESSAGE. OUTSTANDING RESULT.

Landing page

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The goal

  • Generate new sales leads for technical research.

The audience

  • Car manufacturers looking to understand and implement new technologies.

Background

  • Over-the-air (OTA) is an emerging technology that allows a car’s software to be updated over the Internet.

  • While OTA has many significant benefits, it also increases the risk of a cyber-attack.

The challenge

  • Make a complex topic simple and compelling.

What I did

  • Target the message. Working with a team of industry experts to achieve a detailed understanding of the target audience.

  • An emotive headline (“Are OTA updates a risk worth taking?”) really captures the question many car manufacturers were asking. 

  • Build a case. Overcome objections using credible, actionable data.

  • Sell the solution. Reinforce the value of the solution with a series of short, alluring statements.

  • Close the deal. With a simple call to action.

Key results

  • More than 50 top quality sales leads.

  • Improved awareness. 50% more landing page visits compared to the previous year.

  • Continues to add value through incremental enquiries and improved awareness.

Benjamin Blech

I help leaders and businesses stand out and go further with strategic B2B content, copywriting, thought leadership, and ghostwriting. I also love talking to people about the world's most challenging problems: sustainability, new technologies and innovation in business. Want to know more? Click below to find and connect with me on LinkedIn.

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