Exploring a question that matters using an original angle and plenty of useful insight, this highly targeted email campaign generated more than 60 leads.
The audience
- Major car manufacturers interested in consumer attitudes to autonomous cars.
The goal
- Generate enquiries for new research.
Results
-
More than 60 new enquiries
-
50% more landing page visits compared to the previous year.
In case you were wondering...
-
ADAS (Advanced Driver Assistance Systems) are the visible features and technologies used to support autonomous cars.