The goal
Transform a not-for-profit’s identity and tone of voice and improve brand awareness.
Inspiring, real-life interviews helped bring MIB’s social purpose to life.
I created a new brand story that set MIB apart. The voice of a community that was open, modern, ambitious, and proud of the difference it makes to people’s lives.
I also played a lead role in launching MIB’s brand story across web, video, social media, corporate communications and internal channels.
