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Creating a memorable employer brand
How creative thinking, a light-hearted concept and a simple message helped a not-for-profit stand out in a crowded market.

I decided to put the desire to be part of something important at the heart of MIB’s new employer proposition. The message was designed to speak to ambitious candidates looking for a more meaningful career.

Bring your best self to work

We believe in a workplace where everyone can be themselves. Through our different ideas, personalities and experiences, we redefine what is possible every day.

Be part of something special

We challenge each other to get the best results, helping to create real change for our customers and society.

Feel supported

As well as everything you need to do your best work, we’ll make your wellbeing our number one priority. That includes giving you the flexibility to enjoy life outside work.

Benjamin Blech

I help leaders and businesses stand out and go further with strategic B2B content, copywriting, thought leadership, and ghostwriting. I also love talking to people about the world's most challenging problems: sustainability, new technologies and innovation in business. Want to know more? Click below to find and connect with me on LinkedIn.