Short animations explaining common insurance scams
Using everyday language and a simple call to action, I produced a series of video scripts explaining some of the most common insurance scams.
A voice over script to highlight the benefits of reporting insurance fraud
I produced a voice over for this longer animation to highlight insurance scams and the benefits of reporting them to the Insurance Fraud Bureau’s confidential reporting service.
Web copy - Cheatline reporting page
User research showed that many people are nervous about reporting insurance scams. I created a tone of voice that was accessible, friendly and reassuring. I also reinforced the message that the service was safe, that the information they have could be valuable, and that they could tell us about their concerns in a way that was confidential.
The results
30% click-through rate to information and reporting pages
Two weeks after the campaign launched, the number of people visiting the reporting page had increased by 180%.
