CONTENT MARKETING CASE STUDIES

THE CASE FOR CHANGE

I helped WRAP capture their value through a series of inspiring case studies.

The client

  • WRAP is a charity that works with businesses to reduce waste and improve resource efficiency.

The goal

  • To demonstrate the commercial and social case for working with WRAP.

The challenge

  • A range of audiences from different business sectors, often with very different interests.

  • Turn a lot of complex information into something interesting and credible.

What I did

  • Target the message. In-depth research and expert interviews to understand what matters to each audience.

  • Stand out from the crowd. Short, catchy headlines designed to catch the reader’s eye.

“Old gadgets, new life.”
(consumer electronics sector)

“Small change, big difference”
(supermarket supply chain)

  • Tell the story. Simple subheadings make each case study quick and easy to read.

  • Build a case. Inspiring testimonials and numerical data add credibility by quantifying the outcomes achieved.

Benjamin Blech

I help leaders and businesses stand out and go further with strategic B2B content, copywriting, thought leadership, and ghostwriting. I also love talking to people about the world's most challenging problems: sustainability, new technologies and innovation in business. Want to know more? Click below to find and connect with me on LinkedIn.

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