CONTENT MARKETING CASE STUDIES
I helped WRAP capture their value through a series of inspiring case studies.
The client
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WRAP is a charity that works with businesses to reduce waste and improve resource efficiency.
The goal
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To demonstrate the commercial and social case for working with WRAP.
The challenge
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A range of audiences from different business sectors, often with very different interests.
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Turn a lot of complex information into something interesting and credible.
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Target the message. In-depth research and expert interviews to understand what matters to each audience.
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Stand out from the crowd. Short, catchy headlines designed to catch the reader’s eye.
“Old gadgets, new life.”
(consumer electronics sector)“Small change, big difference”
(supermarket supply chain)
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Tell the story. Simple subheadings make each case study quick and easy to read.
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Build a case. Inspiring testimonials and numerical data add credibility by quantifying the outcomes achieved.
