The business

An automotive technology company that provides research and consultancy to major car manufacturers.

The audience

Senior managers and engineers interested in enhancing the experience of driving (and owning) their cars.

Using technology to drive customer loyalty is the ultimate goal.

Understanding what other companies are doing makes it easier (and less costly) to develop systems that are attractive and easy to use.

What I did

A strategic message
Having reviewed data and messaging from other successful campaigns, I wanted to create a sense that a significant competitive advantage was within easy reach.

Creating desire
Working closely with SBD’s design team, I structured the copy to create a sense that an inside tour of the new BMW 7 Series was just a click away.

Building credibility
Numerical data and short bullet points helped reinforce unique selling points while keeping the copy short and scannable.

Closing the deal
A list of the other five cars followed by a simple call to action helped drive home the feeling that the proposition was ‘too good to miss.’

Key results

More than 50 new leads.

50% more landing page visits compared to the previous year.