I’ve been crafting narratives that turn strategy into reality for over a decade—from B2B technology companies to sustainability, higher education, and the not-for-profit sector:
✨ Finding what matters to their audience
💡 Making the complex simple
🚀 Bringing their value to life across channels
🎤 Helping leaders and industry experts find their voice and reach their ideal audience
📈 Generating new leads with targeted email, social media, video, and more.
My Track Record:
★ Worked with senior leaders to deliver thought leadership, interviews, speeches, and social content, cutting through the noise with personality and an authentic voice
★ Created a compelling proposition around B2B technology products
★ Increased new leads by 400% in 12 months
★ Led the production and launch of strategic communications, bringing complex services together into one compelling narrative
★ Created video scripts, Google Ads, and social content as part of an awareness campaign that increased traffic to information pages by 180%.
- All
- Brand storytelling
- Content marketing
- Corporate communications
- Creative copywriting
- Email marketing
- Ghostwriting
- Social media
- Speechwriting
- Video scripts
- Web copy
Complex problem, simple message
How creative copywriting and powerful interviews helped a not-for-profit bring its vision to life.
Brand storytelling
How inspiring interviews helped showcase MIB's work to support victims of uninsured driving.
Real stories, real people
How creative storytelling and inspiring interviews helped a not-for-profit find a powerful new voice.
Building relationships with storytelling
How I helped communicate a clear direction while strengthening relationships with the police.
Making business human
When MIB announced new funding to tackle uninsured driving, I helped senior leaders get the message across with this video script.
Creating a memorable employer brand
How a creative concept and a simple message helped a not-for-profit stand out in a crowded market.
A year like no other
This CEO statement captured MIB’s vision and achievements at a time of huge uncertainty and change.
Bringing complex trends to life
How creative headlines and informative case studies helped businesses navigate a fast-moving, new market.
Building an online brand
How a clear, strategic message helped turn an old, underperforming website into a memorable online brand.
Finding what matters
How actionable data, an emotive headline and a simple, relevant message helped generate more than 50 new leads.
Big questions. Answered.
How an original angle and an informative narrative helped generate more than 60 new leads.