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SOME OF MY WORK

Complex problem, simple message

How creative copywriting and powerful interviews helped a not-for-profit bring its vision to life.

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Stop the Scams

A campaign to improve awareness and reporting of insurance fraud.

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Brand storytelling

How inspiring interviews helped showcase MIB's work to support victims of uninsured driving.

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Real stories, real people

How creative storytelling and inspiring interviews helped a not-for-profit find a powerful new voice.

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Building relationships with storytelling

How I helped communicate a clear direction while strengthening relationships with the police.

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Making business human

When MIB announced new funding to tackle uninsured driving, I helped senior leaders get the message across with this video script.

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Creating a memorable employer brand

How a creative concept and a simple message helped a not-for-profit stand out in a crowded market.

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A year like no other

This CEO statement captured MIB’s vision and achievements at a time of huge uncertainty and change.

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Bringing complex trends to life

How creative headlines and informative case studies helped businesses navigate a fast-moving, new market.

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Building an online brand

How a clear, strategic message helped turn an old, underperforming website into a memorable online brand.

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Finding what matters

How actionable data, an emotive headline and a simple, relevant message helped generate more than 50 new leads.

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Big questions. Answered.

How an original angle and an informative narrative helped generate more than 60 new leads.

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